July 26, 2012

CIMM DEFINITION: An individual, corporation or organization that provides advertising, funding, in-kind services or barter support so as to be included or highlighted on a media platform, program or piece of content.

2: An advertiser who has sponsored an ad and, by doing so, has also helped sponsor or sustain the Web site itself. (Source: IAB)

3: An advertiser that has a special relationship with the Web site and supports a specific feature of a Web site, such as a writer’s column or a collection of articles on a particular subject. (Source: IAB)