Sloppy Chips

July 26, 2012

See Sloppy arithmetic
CIMM DEFINITION: Slightly inaccurate chips that “guesstimate” like human intelligence rather than like computer intelligence. These chips are much smaller, more efficient, much faster and more closely replicating human intelligence with 100,000 times the computing power of a traditional computer. The error rate from these “guesstimating” chips is an error range around 1%. The value of sloppy chips is that they are able to rifle down enormous databases in fraction of the time.

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

Sloppy Chips

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