CIMM DEFINITION: A type of ad in addressable advertising where a frame around a piece of content contains the ad information / message.
2: Also referred to as Wrappers. (Source: TIVO)
3: Customized and interchangeable sets of graphics, which allow Internet users to continually change the look of their desktops or browsers, without changing their settings or functionality. Skins are a type of marketing tool. (Source: IAB)
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