July 26, 2012

CIMM DEFINITION: A type of ad in addressable advertising where a frame around a piece of content contains the ad information / message.

2: Also referred to as Wrappers. (Source: TIVO)

3: Customized and interchangeable sets of graphics, which allow Internet users to continually change the look of their desktops or browsers, without changing their settings or functionality. Skins are a type of marketing tool. (Source: IAB)