Sets – Primary, Secondary etc

July 26, 2012

CIMM DEFINITION: Televisions as they are located in the home. The primary set is the one that is the primary set for television viewing by most of the family. A secondary set is usually located in the secondary choice of venue for viewing television, such as a bedroom.

2: When multiple televisions are located in the home, the primary set is the one used for the majority of television viewing time within the home. A secondary set contributes less of the total household viewing time. (Source: Rentrak)