Set-Top Box Rating

July 26, 2012

See also: Rating
CIMM DEFINITION: Rating based on the Set-Top Box rather than household or person.

2: The percentage of available STBs within a sample or population or a census that is watching a program, or during a time period or an ad or any piece of content out of the measured population or census. (Source: Nielsen)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

See also: Latency

CIMM DEFINITION: The delay between making an online request or command and receiving a response. (Source: IAB)

Lag

See also: Wide Area Network

CIMM DEFINITION: A computer network that spans a relatively small area. Most LANs are confined to a single building or group of buildings, however, one LAN can be connected to other LANs over any distance via telephone lines and radio waves. (Source: http://www.webopedia.com)

2: A group of computers connected together (a network) at one physical location. (Source: IAB)

LAN abbr Local Area Network

See also: Interactive Marketing Unit

CIMM DEFINITION: An IMU size. (Source: IAB)

NOTE – The IAB‘s voluntary guidelines include seven Interactive Marketing Unit (IMU) ad formats; two vertical units and five large rectangular units.

Large Rectangle

See also: Ad Serving, Redirect

CIMM DEFINITION: The lag time that occurs in the physical distribution plant and some STBs when the box changes channels or uploads so that tuning event timing relative to the same content can occur in one home at a slightly different time than in another home. Can be as much as several seconds.

2: According to TIVO there are several types of Latency: 1. signal distribution Latency where there is a lag in transmission of the signal to the box, 2. channel change Lat… Read more

Latency

CIMM DEFINITION: Mobile data service related to an end user‘s immediate location. Examples include store or service locators and friend finders. (Source: IAB)

LBS abbr Location Based Service

CIMM DEFINITION: Also known as a projection panel. A flat panel display, electronic visual display, or video display used in hardware such as computer monitors and television sets. LCDs use the light modulating properties of liquid crystals (LCs) that change reflectively but do not emit light directly.

LCD abbr Liquid Crystal Display

CIMM DEFINITION: A lead is created when a prospective consumer in an iTV enabled Household (iTVHH) shows interest in a product or service by interacting with the asset or application on the television screen, by which authorizing the content owner to follow-up with the consumer with the offer. A lead is not a conversion, but could be the first step to conversion where applicable. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

Lead

Set-Top Box Rating

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