See also: Capping
CIMM DEFINITION: A Kantar term for when there are gaps between viewing sessions that are so short (under 60 seconds) that there has to be some viewing. (Source: Kantar Media Audiences)
See also: Capping
CIMM DEFINITION: A Kantar term for when there are gaps between viewing sessions that are so short (under 60 seconds) that there has to be some viewing. (Source: Kantar Media Audiences)