SCTE abbr Society of Cable Telecommunications Engineers

July 26, 2012

CIMM DEFINITION: Creators of standard measurements for advanced television. SCTE 30 – Originally intended to be used for Digital Program Insertion in linear broadcast channels, this standard has since grown to support addressable advertising with SCTE 130 formerly DVS 629 . SCTE 30 messages are sent between the ad insertion server and the splicer to ad insertion points. SCTE 35 – Originally intended to be used for Digital Program Insertion in linear broadcast channels. The digital cue tone that defines when a switch should occur in the splicer.

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

SCTE abbr Society of Cable Telecommunications Engineers

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