CIMM DEFINITION: Any data received from the return path. Data can be pulled from Set-Top Boxes, mobile, internet etc.

2: A specific system component in the current Motorola cable headend environment that provides the return data service. Any Set-Top Box  data sent to the server side utilizes this system. (Source: FourthWall Media)

NOTE – Census data not available. STB data currently limited. Nielsen has developed specific procedures to complete the value of STB tuning data. (Source: Nielsen)