RPD abbr Return Path Data

July 25, 2012

CIMM DEFINITION: Any data received from the return path. Data can be pulled from Set-Top Boxes, mobile, internet etc.

2: A specific system component in the current Motorola cable headend environment that provides the return data service. Any Set-Top Box data sent to the server side utilizes this system. (Source: FourthWall Media)

NOTE – Census data not available. STB data currently limited. Nielsen has developed specific procedures to complete the value of STB tuning data. (Source: Nielsen)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

RPD abbr Return Path Data

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