Root Server

July 25, 2012

CIMM DEFINITION: One of several domain name system servers on the Internet that contain the IP addresses of the top level domain registry organizations that maintain the global domains (.com, .net, .gov, etc.) and country code domains (.uk, .ca, .fr, etc.). The first point of entry for resolving a domain name, there are currently 34 root servers throughout the world operated by government agencies and private organizations, all of which contain the same data. (Source: pcmag.com)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

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