CIMM DEFINITION: The purchaser segment that is driving the brand’s current advertising ROI and which therefore should be chosen as the target for media selection purposes so as to maximize ROI. (Source: TRA, trademarked term)
CIMM DEFINITION: The purchaser segment that is driving the brand’s current advertising ROI and which therefore should be chosen as the target for media selection purposes so as to maximize ROI. (Source: TRA, trademarked term)