Rich Media

July 25, 2012

CIMM DEFINITION: Media content or services that feature a range of formats such as audio, video, images, text and graphics that are dynamic and / or interactive and are organized in a specific manner.

2: Advertisements with which users can interact (as opposed to solely animation) in a web page format. These advertisements can be used either singularly or in combination with various technologies, including but not limited to sound, video, or Flash, and with programming languages such as Java, Javascript, and DHTML. These Guidelines cover standard Web applications including e-mail, static (e.g. html) and dynamic (e.g. asp) Web pages, and may appear in ad formats such as banners and buttons as well as transitionals and various over-the-page units such as floating ads, page take-overs, and tear-backs. (Source: IAB)