RFI abbr Request For Information

July 25, 2012

See also: Addressable advertising

CIMM DEFINITION: The ability of a viewer to request items via their Set-Top Box whether information, coupons, samples, etc.

2: A specific type of EBIF application that offers the viewer the ability to request the advertisers to send more information. It is available, with many different templates for overlay display options on television, as an interactive advertising product. (Source: FourthWall Media)