See also: Commercial Viewing Index
CIMM DEFINITION: The ability to capture and hold on to the attention and / or retain a message in the memory of a viewer or consumer.
2: Ratio of ad rating in program to total program rating.
See also: Commercial Viewing Index
CIMM DEFINITION: The ability to capture and hold on to the attention and / or retain a message in the memory of a viewer or consumer.
2: Ratio of ad rating in program to total program rating.