CIMM DEFINITION: A DAI metric developed by CTAM. Ability to report VOD DAI metrics by MVPD zip code. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

NOTE РThe minimum requirement is the standard 5-digit zip code for the serviceable location (i.e. the physical location of the household, not the billing address) including Syscode and DMA data. More detailed zip code level reporting (zip+2, zip+4, etc.) is subject to further review based on privacy policy implications.  Ability to report by political district designations is also a future requirement. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)