Reports by Zip Code

July 25, 2012

CIMM DEFINITION: A DAI metric developed by CTAM. Ability to report VOD DAI metrics by MVPD zip code. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

NOTE – The minimum requirement is the standard 5-digit zip code for the serviceable location (i.e. the physical location of the household, not the billing address) including Syscode and DMA data. More detailed zip code level reporting (zip+2, zip+4, etc.) is subject to further review based on privacy policy implications. Ability to report by political district designations is also a future requirement. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

Print Friendly

Collaborative Effort.
Meaningful Change.
Join Now
“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

Reports by Zip Code

Company News