Reach

July 25, 2012

See also: Unduplicated Audience, Cume

CIMM DEFINITION: The amount of unduplicated homes or audience, expressed either as a percentage or in thousands who have viewed or tuned at least once during a time period or program or any piece of content.

2: Unique users that visited the site measured over the course of the reporting period, expressed as a percent of the universe for the demographic category. (Source: IAB)

3: The total number of unique users who will be served a given ad. Real time – events that happen live at a particular moment. When one chats in a chat room, or sends an instant message, one is interacting in real time. (Source: IAB)

Print Friendly

Collaborative Effort.
Meaningful Change.
Join Now
“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

Reach

Company News