QAM abbr Quadrature Amplitude Modulation

July 25, 2012

CIMM DEFINITION – A method of modulating digital signals onto a radio-frequency carrier signal involving both amplitude and phase coding. A modulation scheme used by telecommunications providers. More advanced modulation offers increased capacity (e.g., 256 QAM offers greater capacity/transmission speeds than 64 QAM). (Source: Definition currently under review by CableLabs)

2: The format by which digital cable channels are encoded and transmitted via cable television providers. QAM tuners can be likened to the cable equivalent of an ATSC tuner which is required to receive over-the-air (OTA) digital channels broadcast by local television stations; many new cable-ready digital televisions support both of these standards. (Source: Wikipedia)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

QAM abbr Quadrature Amplitude Modulation

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