Progressive Editing

July 25, 2012

See also: STB on / TV off

CIMM DEFINITION: SOSO (STB on / TV off) guidelines that do not require a specific channel knowledge and could, only on the basis of available STB data, determine when a STB statement requires capping and by how much. Progressive editing levels are proportional to the length of the raw viewing statement. The longer the viewing session is, the greater the probability it will be edited. (Source: Kantar Media Audiences)