Progressive Editing

July 25, 2012

See also: STB on / TV off

CIMM DEFINITION: SOSO (STB on / TV off) guidelines that do not require a specific channel knowledge and could, only on the basis of available STB data, determine when a STB statement requires capping and by how much. Progressive editing levels are proportional to the length of the raw viewing statement. The longer the viewing session is, the greater the probability it will be edited. (Source: Kantar Media Audiences)

Print Friendly

Collaborative Effort.
Meaningful Change.
Join Now
“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

Progressive Editing

Company News