Program Rating

July 25, 2012

See also: Rating

CIMM DEFINITION: The percent of viewers or homes who viewed a program in a certain time period for a certain length of time out of the entire universe of homes or viewers.

2: The average number of units that viewed the program in which the spot aired  expressed as a percent of the designated universe. (Source: Kantar Media Audiences)

3: Program rating defines the average per-second audience for the specified program. Rating is calculated as the total tuned seconds divided by the total possible tuned seconds for the content and time period specified. (Source: TRA)

4: TIVO reports Average Program – Second level Ratings for all programs on 112 networks. Program ratings defined as the average program second.  Rating is calculated as the total viewed seconds divided by the duration of the specified period times multiplied by the in-tab. (Source: TIVO)