July 25, 2012
CIMM DEFINITION: A highly focused form of consumer profiling, assessment and reach in order to deliver more relevant content or messaging to the potential customer.
“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”
“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”
“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”
See also: Trick Play
CIMM DEFINITION: The act of changing channels rapidly to avoid viewing commercials.
NOTE – TIVO measures channel changing during commercial spots.
See also: Big Data, Unstructured data, Structured Data
CIMM DEFINITION: Each zettabyte equals 1 billion terabytes
CIMM DEFINITION: A system of numerical codes that reflect block level or postage delivery areas. In media, zipcodes are used as a dataset to help ascertain household demographics and lifestyle assessments.
See also: Trick Play, Fast Forward
CIMM DEFINITION: The act of fast forwarding through a commercial.
2: Percentage of total and/or target households that fast forwarded during the commercial. (Source: TRA)
CIMM DEFINITION: The number of impressions (over)counted when the STB is on but the TV set is off. (Source: Canoe)
CIMM DEFINITION: For STB On / TV Off; another name for the STBs that are counted as on when no one is actually watching, i.e., the box is on but the TV set is off. (Source: Canoe)
CIMM DEFINITION: A sub level of sample or census size for Set-Top Box data measurement or reporting purposes. Granularity from Zone to Node.
2: Multiple zip codes. (Source: FourthWall Media)
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