CIMM DEFINITION: The number of positive interactions as a percentage of impressions Calculated by dividing the positive interactions by the total number of impressions. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)
CIMM DEFINITION: The number of positive interactions as a percentage of impressions Calculated by dividing the positive interactions by the total number of impressions. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)