See also: Footprints
CIMM DEFINITION: A subset of a footprint or census where a group displays similar qualities or characteristics.
2: Total count of households or persons within a defined geography or coverage area. (Source: Nielsen)
See also: Footprints
CIMM DEFINITION: A subset of a footprint or census where a group displays similar qualities or characteristics.
2: Total count of households or persons within a defined geography or coverage area. (Source: Nielsen)