See also: Advanced Advertising
CIMM DEFINITION: The ability of the viewer to access surveys via the television remote and register their opinion.
2: Refers to voting and polling activities via interactive applications in STBs (Source: Rentrak)
See also: Advanced Advertising
CIMM DEFINITION: The ability of the viewer to access surveys via the television remote and register their opinion.
2: Refers to voting and polling activities via interactive applications in STBs (Source: Rentrak)