Planning

July 25, 2012

See also: Scheduling

CIMM DEFINITION: The process of deciding which type of media or program should be used in order to reach a client’s target audience. Planning software systems are tools for pre- and post- buying, that proposes the network or program against the proposal criteria, provides analysis against media metrics – CPM / CPP, optimizes the network / program selection, tracks program performance against the metrics, and interfaces to the traffic and billing system for scheduling and billing.

Print Friendly

Collaborative Effort.
Meaningful Change.
Join Now
“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

Planning

Company News