July 25, 2012

See also: Scheduling

CIMM DEFINITION: The process of deciding which type of media or program should be used in order to reach a client’s target audience. Planning software systems are tools for pre- and post- buying, that proposes the network or program against the proposal criteria, provides analysis against media metrics – CPM / CPP, optimizes the network / program selection, tracks program performance against the metrics, and interfaces to the traffic and billing system for scheduling and billing.