July 25, 2012

See also: Media Optimization, Campaign Optimization, Bandwidth Optimization

CIMM DEFINITION: In a media buy the ability to reach as many of consumer segments as possible in a buy for the least amount of money. In Set-Top Box data, the ability to improve a system’s efficiency by reducing run time, improving memory capability or increasing Bandwidth etc.

NOTE – We’d argue definition of optimization is much broader. For example, it is the ability to continuously tune targeting based on feedback to drive optimal ROI.  (Source: Visible World)