Opt-Out

July 25, 2012

See also: Opt-In, Opt-In Email

CIMM DEFINITION: A form of consumer choice requiring consumers to affirmatively decline permission for their information to be used for specific purposes. In the absence of such affirmative notification, the information gatherer may assume that it can use the information for other purposes

2: When a company states that it plans to market its products and services to an individual unless the individual asks to be removed from the company’s mailing list. (Source: IAB)

Print Friendly

Collaborative Effort.
Meaningful Change.
Join Now
“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

Opt-Out

Company News