July 25, 2012

See also: Permission Marketing, Opt-In Email, Opt-Out

CIMM DEFINITION: A form of consumer choice requiring that consumers affirmatively give permission for their information to be used for specific purposes.  In the absence of affirmative permission, the information gatherer may assume the information cannot be used for those purposes.

2: Refers to an individual giving a company permission to use data collected from or about the individual for a particular reason, such as to market the company’s products and services. See permission marketing. (Source: IAB)