July 25, 2012

See also: Video On-Demand

CIMM DEFINITION: The ability for a viewer to pro-actively choose and view a piece of video content at their convenience through special channels on their television. Content is served and viewed upon request.

2: A selection of channels designated for requestable commercial content.

3: An entertainment service that allows viewers instant access to content such as movies, cable series, original programs, educational programming, premium channels, news, sports and more.  Programming from the content provider is delivered by the consumer’s cable operator.  The On-Demand content can be free, subscription based, or paid for on a transactional basis.  Consumers control what they watch and when, with features such as play, pause, fast-forward, rewind, stop and resume.  Preferred to “Video On-Demand.”

4: Unbound EBIF applications are sometime called On-Demand Applications. (Source: FourthWall Media)

5: The ability to request video, audio, or information to be sent to the screen immediately by clicking something on the screen referring to that choice. (Source: IAB)