Non-Streaming Video

July 25, 2012

See also: Streaming Video

CIMM DEFINITION: Video that must be completely downloaded first before it can be viewed. Therefore the video is not delivered in real-time. The video may be delivered via a download link that requires a certain type of media player. Form of internet delivery via a computer.

NOTE – Video can be delivered via download to a STB or DVR. (Source: TIVO)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

Non-Streaming Video

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