July 25, 2012

CIMM DEFINITION: Those, often older, televisions that do not have a Set-Top Box attached to it. These televisions are often located in parts of the home like the children’s room, kitchen, garage or attic where viewing is limited to analog signals or the television only is attached to a playback device. This sub-set of television sets are not counted in the Set-Top Box data because there is no return path data available from their viewing usage. Said to currently represent 10% of all US TV households and is continuing to diminish.