Non-Linear Ads

July 25, 2012

CIMM DEFINITION: Ads that run at the same time as the programming and allows viewers to choose between watching the ad or the program. Can include In-Program Ad placement or Banners and Skins.

2. This usually refers to time shifted ad content either front loaded to a DVR, accessed via the internet, or long form VOD ad content (pre or post rolled) such as movie trailers or auto ads) etc., (Source: Rentrak)

3: Ads that are not inserted in the linear TV programming, e.g. pre-roll ads in VOD. (Source: FourthWall Media)