Non-Linear Ads

July 25, 2012

CIMM DEFINITION: Ads that run at the same time as the programming and allows viewers to choose between watching the ad or the program. Can include In-Program Ad placement or Banners and Skins.

2. This usually refers to time shifted ad content either front loaded to a DVR, accessed via the internet, or long form VOD ad content (pre or post rolled) such as movie trailers or auto ads) etc., (Source: Rentrak)

3: Ads that are not inserted in the linear TV programming, e.g. pre-roll ads in VOD. (Source: FourthWall Media)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

Non-Linear Ads

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