See also: Reach & Frequency
CIMM DEFINITION: TRA metric in the context of a rebuy. Refers to the percentage of households that the ad schedule would reach in the new buy. (Source: TRA)
See also: Reach & Frequency
CIMM DEFINITION: TRA metric in the context of a rebuy. Refers to the percentage of households that the ad schedule would reach in the new buy. (Source: TRA)