Network Based Targeting

July 25, 2012

See also: Client Based Targeting

CIMM DEFINITION: Feeding the same ad to a network of viewers as opposed to being able to target ads to specific households or Set-Top Boxes, which is Client Based Targeting. (Source: BigBand Networks)

NOTE – Network based targeting is already a method of TV ad targeting that is done by selecting which ad to run on a selected set of networks. Probably should include a definition for Day / Day-part Based Targeting which involves a method of TV ad targeting that is done by selecting which ad to run on selected days / dayparts. (Source: Visible World)

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Network Based Targeting

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