Multiplexing

July 25, 2012

See also: Demultiplexing

CIMM DEFINITION: The process by which analog signals or digital data streams are combined into one signal over a shared delivery or end user interface.

2: The simultaneous transmission through digital compression technology of multiple television programs on the same channel, in traditional cable terms, multiplexing refers to the use of two or more channels to present the same line-up at different times.

(Source: Nielsen)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

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Multiplexing

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