See also: Advanced Advertising
CIMM DEFINITION: Multicasting refers to sending the same message or content to a group whereas “broadcasting” refers to sending the same message or content to everyone connected to a network, regardless of who wants to see or hear it. (Source: itvdictionary)
2: Sending a message to multiple devices on the network by a host. (Source: CableLabs)
3: A method for the efficient delivery of information to a group of destination simultaneously, often used for streaming media and internet television applications. (Source: Nielsen)
NOTE – The targeting mechanism provided by the AdWidgets System from FourthWall Media is an example of Multicasting, allowing interactive applications (i.e., AdWidgets) to be targeted to any subset of STBs in the footprint. (Source: FourthWall Media)
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