CIMM DEFINITION: Playing a role in the fragmentation of viewer attention, multi-screen refers to the range of viewing / interacting platform choices available to the viewer – usually TV, Web and Mobile. (Source: Mercury Media)
CIMM DEFINITION: Playing a role in the fragmentation of viewer attention, multi-screen refers to the range of viewing / interacting platform choices available to the viewer – usually TV, Web and Mobile. (Source: Mercury Media)