MSO abbr Multiple Systems Operator

July 25, 2012

See also: Multiple Service Provider, Multi-Channel Operator

CIMM DEFINITION: Companies that own and operate a number of individual cable systems in the US and Canada.

2: A cable company that serves multiple cable systems. Commonly accepted as a definition of large cable companies. (Source: Nielsen)

3: A generic industry acronym for a cable TV system operator; more correctly, any cable network operator with more than one cable TV system. (Source: IAB)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

MSO abbr Multiple Systems Operator

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