MPEG abbr Moving Pictures Expert Group

July 25, 2012

CIMM DEFINITION: Set of standards created by the Moving Pictures Experts Group for the encoding and compression of signals, whether video or audio, for such content as movies and television.

2: A voluntary body, which develops standards for digital, compressed moving pictures and associated audio. (Source: CableLabs)

3: 1 1/4 broadcast quality which translates to 352 x 240 pixels. Typically compressed at 1.5 Mbs. (Source: itvt.com/glossary)

4: The file format that is used to compress and transmit movies or video clips online. (Source: IAB)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

MPEG abbr Moving Pictures Expert Group

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