Mid Roll Advertising

July 25, 2012

See also: Video On-Demand Advertising, Pre-Roll, Post-Roll

CIMM DEFINITION: Ad content that is inserted within a program as in the middle of the video, in On-Demand content.

2: An advertisement that is played at point(s) defined after the beginning and before the end of the VOD content that a viewer requests.

3: Form of online video ad placement where the ad is played during a break in the middle of the content video. (Source: IAB)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon