CIMM DEFINITION: A highly customized website (internet) or channel (television) destination.

2: An overlay application, possibly implemented in EBIF, that provides multiple pages of text and graphics describing an advertised product or service. Clickable soft buttons for additional functions may also be provided (e.g., Click-To-Call, telescope to long form video advertising, Bookmark, request further information, etc.,). (Source: FourthWall Media)

3: Multi-page ads accessed via click-through from initial ad. The user stays on the publisher‘s Web site, but has access to more information from the advertiser than a display ad allows. (Source: IAB)

NOTE – MicroSite is one of the types of AdWidget templates provided to advertisers in FourthWall Media’s AdWidgets System. (Source: FourthWall Media)