Microsite

July 25, 2012

CIMM DEFINITION: A highly customized website (internet) or channel (television) destination.

2: An overlay application, possibly implemented in EBIF, that provides multiple pages of text and graphics describing an advertised product or service. Clickable soft buttons for additional functions may also be provided (e.g., Click-To-Call, telescope to long form video advertising, Bookmark, request further information, etc.,). (Source: FourthWall Media)

3: Multi-page ads accessed via click-through from initial ad. The user stays on the publisher‘s Web site, but has access to more information from the advertiser than a display ad allows. (Source: IAB)

NOTE – MicroSite is one of the types of AdWidget templates provided to advertisers in FourthWall Media’s AdWidgets System. (Source: FourthWall Media)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

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