July 25, 2012

See also: Ad-ID, Data About Data, Digital Watermarking, Metadata, Program Code, Watermark

CIMM DEFINITION: Bits and packets of data that can be used for a variety of purposes including market positioning, advertiser commercial tracking, viewership etc., Data that assigns meaning to other data.

2:  The information used in describing VOD assets, including marketing and functional information.

3: Data that’s typically used to describe the property of a piece of content such as broadcast programming, VOD, interactive applications, advertising enhancements. (Source: FourthWall Media)

4: Provides information about other data. In the media ecosystem, metadata generally refers to information about content, such as title, sources, actors and other attributes. Measurement data may be associated with content metadata to provide context to the measurements. (Source: MRC)