Metadata

July 25, 2012

See also: Ad-ID, Data About Data, Digital Watermarking, Metadata, Program Code, Watermark

CIMM DEFINITION: Bits and packets of data that can be used for a variety of purposes including market positioning, advertiser commercial tracking, viewership etc., Data that assigns meaning to other data.

2: The information used in describing VOD assets, including marketing and functional information.

3: Data that’s typically used to describe the property of a piece of content such as broadcast programming, VOD, interactive applications, advertising enhancements. (Source: FourthWall Media)

4: Provides information about other data. In the media ecosystem, metadata generally refers to information about content, such as title, sources, actors and other attributes. Measurement data may be associated with content metadata to provide context to the measurements. (Source: MRC)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

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