CIMM DEFINITION: Typically used to describe a listing of older titles / programming available to viewers On-Demand.
July 25, 2012
CIMM DEFINITION: Typically used to describe a listing of older titles / programming available to viewers On-Demand.
“The challenge that we face as an industry is to develop solutions which provide advertisers a holistic view of their advertising, across platforms and media organizations. It is essential that they can optimize reach and manage frequency against target audiences, and ultimately demonstrate return on ad spend. CIMM was founded to help develop innovative solutions to these industry measurement challenges and continues be a leading voice and a facilitator of collaboration, a crucial role, es… Read more
“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”
“The responsibility for moving true cross-platform measurement forward and for advancing accurate television attribution is an industry wide responsibility, not that of individual companies. We, collectively as an industry, will adopt what works for measurement and attribution, and that is why the work of CIMM, as an industry body through which all segments of the industry can articulate their needs and decide a best path forward together, is so critical. It’s the industry’s voice and know… Read more
“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”
See also: Trick Play
CIMM DEFINITION: The act of changing channels rapidly to avoid viewing commercials.
NOTE – TIVO measures channel changing during commercial spots.
See also: Big Data, Unstructured data, Structured Data
CIMM DEFINITION: Each zettabyte equals 1 billion terabytes
CIMM DEFINITION: A system of numerical codes that reflect block level or postage delivery areas. In media, zipcodes are used as a dataset to help ascertain household demographics and lifestyle assessments.
See also: Trick Play, Fast Forward
CIMM DEFINITION: The act of fast forwarding through a commercial.
2: Percentage of total and/or target households that fast forwarded during the commercial. (Source: TRA)
CIMM DEFINITION: The number of impressions (over)counted when the STB is on but the TV set is off. (Source: Canoe)
CIMM DEFINITION: For STB On / TV Off; another name for the STBs that are counted as on when no one is actually watching, i.e., the box is on but the TV set is off. (Source: Canoe)
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