Lead-in Percentage

August 14, 2012

CIMM DEFINITION: The flow of audience (as a percentage) from one program (or video or other content) into another that follows sequentially.

2: The percent of Set-Top Boxes  that were tuned to the program during its first 90 seconds who were also tuned to at least 90 seconds of the previous program. (Source: Kantar Media Audiences)

NOTE – Different Latency and editing rules for each processor lead to vastly different results.