CIMM DEFINITION: The flow of audience (as a percentage) from one program (or video or other content) into another that follows sequentially.
2: The percent of Set-Top Boxes that were tuned to the program during its first 90 seconds who were also tuned to at least 90 seconds of the previous program. (Source: Kantar Media Audiences)
NOTE – Different Latency and editing rules for each processor lead to vastly different results.
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