Keyboard

August 14, 2012

CIMM DEFINITION: A keyboard is a wireless device that a viewer uses to interact with various screens on their television. Not many applications supply them just yet, but some depend on them for credit card entry, email, etc., The keyboard can be set up like a typewriter with the QWERTY format and may use control keys for jump functions. Where a wireless keyboard is not available, some applications have been including an on-screen keyboard which can either be in traditional ABCDEF listing or the QWERTY format.

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

Keyboard

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