CIMM DEFINITION: A microsite which is reached via click-through from button or banner ad. The jump page itself can list several topics, which are linked to either the advertiser’s site or the publisher’s site. (Source: IAB)
CIMM DEFINITION: A microsite which is reached via click-through from button or banner ad. The jump page itself can list several topics, which are linked to either the advertiser’s site or the publisher’s site. (Source: IAB)