See also: Tru2way

CIMM DEFINITION: The ability of viewers to interact with television content immediately as they are viewing it. There are different degrees of interactivity from very basic (channel switching) to increasingly more sophisticated (On-Demand and Telescoping).

2: Internet TV is a Television service that is provided through the Internet.

3: In the digital cable space, iTV is the experience provided by EBIF and / or Tru2Way applications executing in the Set-Top Box. (Source: FourthWall Media)

4: Interactive TV usually means the viewer using the Remote Control to “interact” with the TV to change the available video, audio and any graphics in some way. These changes are typically made by an interactive software application running in the Set-Top Box or TV.  (Source: Unisoft)

5: The ability of viewers to interact with television content immediately as they are viewing it. There are different degrees of interactivity from very basic (channel switching) to increasingly more sophisticated forms such as On Demand, request for more information, telescoping, etc. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)