CIMM DEFINITION: A measureable segment of available interactive content by a unique user, by viewing device. Today the viewing device is a TV connected to the set-top. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)
CIMM DEFINITION: A measureable segment of available interactive content by a unique user, by viewing device. Today the viewing device is a TV connected to the set-top. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)