CIMM DEFINITION: A segment of available interactive video content by a unique consumer, by viewing device. 12 seconds used as an example for purposes of calculation. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)
CIMM DEFINITION: A segment of available interactive video content by a unique consumer, by viewing device. 12 seconds used as an example for purposes of calculation. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)