See also: Average Exposures, Average Clicks, Average Responses
CIMM DEFINITION: Household Addressable TV Advertising that enables viewer interactivity and facilitates various levels of response tracking. (Source: Visible World)
See also: Average Exposures, Average Clicks, Average Responses
CIMM DEFINITION: Household Addressable TV Advertising that enables viewer interactivity and facilitates various levels of response tracking. (Source: Visible World)