HUT abbr Household Using TV

July 24, 2012

CIMM DEFINITION: In any universe, footprint or census, the number or percentage of homes using television at a certain time on the basis of a specific metric type e.g. average second. (Source: TRA)

2: A Nielsen term indicating how many television homes in the population, expressed in thousands or as a percentage, have their set turned on (in use) at a specific time or for a specific program.