July 24, 2012
See also: Carrier, Light Carrier, Common Carrier
CIMM DEFINITION: A facilities-based carrier, that is, one that owns the switching and transmission systems that comprise the network it uses to provide services to its customers.
“The challenge that we face as an industry is to develop solutions which provide advertisers a holistic view of their advertising, across platforms and media organizations. It is essential that they can optimize reach and manage frequency against target audiences, and ultimately demonstrate return on ad spend. CIMM was founded to help develop innovative solutions to these industry measurement challenges and continues be a leading voice and a facilitator of collaboration, a crucial role, es… Read more
“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”
“The responsibility for moving true cross-platform measurement forward and for advancing accurate television attribution is an industry wide responsibility, not that of individual companies. We, collectively as an industry, will adopt what works for measurement and attribution, and that is why the work of CIMM, as an industry body through which all segments of the industry can articulate their needs and decide a best path forward together, is so critical. It’s the industry’s voice and know… Read more
CIMM DEFINITION: The integration of gaming mechanics, software, attributes or dynamics into a media platform, content or program with the intent of making the interface or content more engaging to the user.
See also: Faulting, Flagged Faults, Un-Flagged Faults
CIMM DEFINITION: Segment of time in which the state of a Set-Top Box is unknown and no data is being reported. (Source: Nielsen)
CIMM DEFINITION: A network node that provides a connection or entry way to another network. An example is an ISP which connects the computer to the internet.
2: Deployed routers (Source: Visible World)
See also: Location-Based Mobile Ads, Addressable Advertising
CIMM DEFINITION: An opt-in mobile feature where a user indicates interests. When they are in the geographic vicinity of something pertaining to those interests they are fed a text message about it. Currently fencing is capable within 1/2 mile radius of an urban store and one mile radius of suburban store. A form of mobile advertising.
CIMM DEFINITION: The statistical readjustment of a sample – whether homes or Set-Top Boxes – to better replicate the actual universe footprint and improve projections from the data.
CIMM DEFINITION: When launched, a satellite orbit around the Earth with a speed that allows the satellite to make a complete orbit of the Earth exactly every 24 hours. As such, they are in the same position relative to the Earth at all times, barring any unforeseen problems. This means that satellite dishes only have to be aimed at the satellites they use one time, making the whole system possible. (Source: http://www.essortment.com)
CIMM DEFINITION: Displaying (or preventing the display of) content based on automated or assumed knowledge of an end user‘s position in the real world. Relevant to both PC and mobile data services. (Source: IAB)
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